Rob Greene
Rob Greene is a senior commercial executive with a proven track record of leading high‑performing teams, driving market expansion, and scaling commercial excellence across the global med‑tech industry. With more than two decades of leadership experience at GE Healthcare and Integra LifeSciences, he has built a reputation for transforming commercial organizations and delivering sustained growth in highly competitive markets.
Rob began his career at Schering Plough Pharmaceutical company where he held various sales and eventually sales leadership roles. He then moved onto GE Healthcare, where he advanced through a series of increasingly strategic roles spanning diagnostic imaging and interventional technologies. He started as a CT Specialist, developing deep technical and clinical expertise in advanced imaging systems, before moving into the role of CT Zone Modality Leader, where he led regional growth strategy and sales execution for the CT portfolio.
His leadership trajectory continued as he became Region Manager for Diagnostic Imaging, overseeing multi‑modality commercial performance and driving significant share growth across his region. Rob later transitioned into GE’s cardiovascular business as the Interventional East Zone Leader, where he partnered with top health systems to elevate cath lab capabilities and accelerate adoption of interventional technologies. His success culminated in his promotion to Region Vice President, where he led large‑scale commercial teams, full P&L accountability, and end‑to‑end go‑to‑market execution across a broad imaging and enterprise solutions portfolio.
Following his distinguished tenure at GE, Rob joined Integra LifeSciences, taking on leadership roles that further expanded his commercial impact. He first served as Director of Sales for the Instruments Division, where he revitalized sales strategy, strengthened customer engagement, and drove operational discipline across the surgical instruments business. His success in this role earned him a promotion to Vice President of Sales, U.S., where he led national commercial strategy, elevated sales force performance, and enhanced market penetration across Integra’s diversified surgical portfolio.
Across both organizations, Robert has consistently delivered results by combining strategic clarity, field‑driven execution, and a strong commitment to developing talent. He is recognized for building collaborative cultures, modernizing commercial systems, and aligning innovation with the clinical and operational needs of healthcare providers.
Rob brings a deep passion for leading people, helping them advance their careers, and exceeding company metrics with a high performing commercial team.
